Privacy Policy
Last updated: January 2026
This Privacy Policy explains how apr4smes.co.uk (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website. Our site provides information about non-UK betting sites and may contain affiliate links.
Information We Collect
- Name and email address if you contact us or subscribe to updates.
- IP address, browser type, device information, and approximate location for security and analytics.
- Cookies and similar technologies to recognise your browser and track interactions.
- Usage data such as pages visited, time spent, clicks, and referral source.
How We Use Information
- To operate, maintain, and improve our website and content.
- For analytics to understand how visitors use the site and which pages are most relevant.
- For affiliate tracking — to record clicks and referrals to third-party betting sites, which may earn us a commission.
- To respond to enquiries or provide requested information.
- To comply with legal obligations and prevent fraud or abuse.
Cookie Policy
We use the following types of cookies:
- Essential cookies: necessary for basic site functions, such as security and cookie preferences.
- Analytics cookies: help us understand visitor behaviour (e.g., Google Analytics). These may collect anonymised data.
- Affiliate tracking cookies: placed when you click an affiliate link to a betting site. They track referrals and may persist for a set period.
- Preference cookies: remember your choices, such as language or display settings.
You can opt out of non-essential cookies at any time by changing your browser settings or using our cookie consent banner. Blocking affiliate cookies may mean we do not receive credit for referrals, but it will not affect your ability to visit the linked sites.
Third-Party Links
Our website contains links to external casino and betting websites operated by third parties, including non-UK operators. We are not responsible for the privacy practices, content, or data handling of those websites. We do not control their privacy policies. We encourage you to read the privacy policy of every site you visit before providing personal information.
Your Rights
Depending on your location, you may have the following rights:
- UK and EU (UK GDPR / EU GDPR): right to access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent at any time. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.
- US residents (CCPA/CPRA where applicable): right to know what personal information is collected, request deletion, opt out of sale or sharing, and non-discrimination for exercising privacy rights.
- Other jurisdictions: similar rights may apply under local law.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements. Analytics data may be retained in aggregate form. Affiliate tracking cookies are governed by the relevant affiliate network’s retention period, typically between 30 days and 1 year.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
Email: privacy@apr4smes.co.uk